A campaign is a timed event that can be used for many purposes such as collecting ideas for prototypes of enhancements in a product, solving any existing issue, and many more. These timed events can also be used to conduct hackathons for recruiting good candidates, endeavor growth for the purpose of fostering newly-established firms, new products, and technologies.
Why campaign-based approach?
The campaign-based approach allows you to focus on the areas of businesses that you want to innovate instantaneously. In this approach, you should define a clear and valid problem statement, that leads to enhancement in the improvement of the quality of ideas. Campaigns are time-framed events and sometimes target a specific audience that helps you to focus on a suitable approach to get the best ideas.
Types of campaigns
The types of campaigns are as follows:
- Ideation: These timed events are used to collect ideas or feasible solutions to specific business or product problems.
- Hackathon: These timed competitions are used to innovate and collaborate on the existing problems or prototypes in an organization.
- Custom: These timed events are used to create customized campaigns based on your requirements.
The basic structure of the campaigns is as follows:
You can also add more phases in these campaigns.